Net Positive: How Courageous Companies Thrive by Giving More Than They Take

Paul Polman

Recommended by Todd Cort

Net Positive: How Courageous Companies Thrive by Giving More Than They Take

In an era where business often means taking more than giving, can companies truly make a positive impact on the world while still thriving? Net Positive argues that they can—and must. But how can organizations become forces for good in a system that rewards profit above all else?

The book delves into the concept of “net positive” businesses, where companies aim to give back more to society and the environment than they consume. Through case studies and innovative examples, Net Positive explores how forward-thinking leaders are redefining success. Instead of simply minimizing harm, these companies are actively finding ways to contribute to social well-being, environmental health, and sustainable growth, creating a ripple effect of benefits that extend far beyond their bottom lines.

Yet, shifting toward a net positive model isn’t easy. The book highlights the challenges and resistance companies face from traditional mindsets, resource constraints, and short-term pressures. But as we see the increasing effects of climate change and social inequities, embracing this new model is no longer optional—it’s essential.

With insights on transforming challenges into opportunities, Net Positive provides a roadmap for courageous leaders ready to make a difference. It leaves us with a critical question: Will businesses rise to the challenge of being truly net positive, or will they remain locked in outdated frameworks? The future of our planet and society may depend on their answer.

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