42 minutes
|
June 6, 2024
#2 Who’s Embracing Sustainability?
Exploring Sustainable Consumers and Corporate Sustainability Leaders with Chris Coulter
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About The Speaker
Chris is the chief executive of GlobeScan, a global consultancy firm that helps companies, NGOs and government agencies strategize for a sustainable and equitable future. Chris is a member of the multinational subcommittee of B-Lab Standards Advisory Council. He’s also a special advisor to the Board of Canadian Business for Social Responsibility. He’s a co-author of two books, “All In: The Future of Business Leadership and the Sustainable Business Handbook. Chris also co -hosts All In – The Sustainable Business Podcast.
Episode Description
Ever wonder how corporate sustainability has evolved from a fringe concept to a core business strategy? Join me as I engage in a compelling conversation with Chris Coulter, Chief Executive of GlobeScan. Chris takes us through the transformative journey from the foundational 1987 Brundtland Report to groundbreaking initiatives like Marks and Spencer’s Plan A and Unilever’s Sustainable Living Plan. Chris provides an insider’s perspective on how companies have transitioned from merely minimising harm to actively creating value, aligning with environmental and social values in today’s purpose-driven business era.
In this episode, we delve into the complex dynamics of sustainable value creation, addressing the significant challenges businesses encounter in balancing immediate shareholder returns with long-term sustainability goals. We examine the growing anti-ESG sentiments and the crucial role of robust internal commitment and supportive policy environments. Chris and I explore the impact of global crises like COVID-19 and inflation on consumer behaviour and climate awareness, underlining the importance of consistent messaging to drive sustainable consumption. Tune in to gain practical insights into the future of corporate sustainability and discover how businesses can effectively engage stakeholders in their sustainability journey.
Additional inspirations from Chris Coulter
- Research Books: The Sustainable Business Handbook
- Podcast: All In – The Sustainable Business Podcast
- Website: Global Scan
