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Business & Society headphone 30 minutes | July 3, 2024

#4 The Difficulty of Being Good

How to build purpose-driven ventures in competitive markets with Matt Morrison
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About Speaker

Matt Morrison founded All Good Bananas and Karma Drinks with Simon Coley and Chris Morrison. Together, they launched New Zealand’s first Fairtrade bananas in 2010, despite being told that they were cowboys and that no one would be willing to pay $1 more for a bunch of bananas. Today, their All Good Bananas, karma Cola and Gingerella are loved by millions of consumers in about 20 countries. All good and karma drinks were founded on the principles of being good for the growers and good for the land.

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