01:09 minutes | August 19, 2025
#29 The World’s Most Complex Market?
Understanding Consumer India with Rama Bijapurkar
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About the Speaker
Rama Bijapurkar is a familiar name in blue chip boardrooms and class rooms, in India or elsewhere in
the world where India is on the radar.
She is a sought after independent business advisor, a thought leading researcher on India’s consumer
economy, a widely read and acclaimed author of books about India’s celebrated consumption story
and a visiting professor at the Indian Institute of Management, Ahmedabad. Additionally, she is one
of India’s most experienced independent directors, acknowledged for her contribution to corporate
governance in India.
Ms. Bijapurkar is the author of hall mark books on India’s consumer economy including “We are like
that only: Understanding the Logic of Consumer India” and most recently “Lilliput Land: How Small is
Driving India’s Mega Consumption Story”.
Her media columns and other writings as well as her detailed bio can be accessed at www.bijapurkar.com
Additional inspirations from Rama Bijapurkar
Rama’a latest book:Lilliput Land: How Small Is Driving India’s Mega Consumption Story
