13:00 minutes | April 4, 2026
#39 The Right Way
J&J, Tylenol, and the Ethics of Crisis Leadership
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About the Speaker
In the very first episode of The Right Way mini-series, Senthil and Vihaan revisit one of the most famous business ethics cases ever taught: the 1982 Tylenol crisis. What began as a horrifying act of product tampering—when seven people in the Chicago area died after taking cyanide-laced Tylenol capsules—quickly became a defining test of corporate leadership, public trust, and moral courage. At the time, Tylenol was one of the most successful consumer brands in America, making the crisis not only a human tragedy but also an existential threat to Johnson & Johnson.
The episode explores how Johnson & Johnson CEO James Burke responded under extraordinary pressure: taking responsibility, communicating openly, recalling every bottle of Tylenol nationwide, and putting public safety ahead of profit. Senthil and Vihaan reflect on why this response became a global case study in ethical leadership—and what it still teaches us today about trust, transparency, and doing the right thing when the stakes are highest.
